Track media, discover new content, and join challenges with friends.
TIMELINE
10 Weeks
ROLE
Lead Designer
TOOLS
Figma
SECTOR
Entertainment
PROJECT OVERVIEW
In today's fast-paced world, keeping track of media like books, audiobooks, and podcasts is challenging. With so much content available, it's hard to remember what was consumed or where one left off. People also struggle to find new content and often seek recommendations from friends, while lacking motivation to consume media regularly and feeling isolated when doing so alone.
EMPATHIZE
What’s the background?
Individuals desire a way to track their progress in consuming media, sharing their progress, and being able to discover new content through recommendations and challenges through the help of friends and others.
Imagine the potential of consolidating various media types into a single, improved platform.
What’s the problem?
People want an easy way to monitor their media consumption, share their progress, and discover new content. A tool is needed that helps them stay motivated and connected with friends and others through recommendations and challenges.
The question is…
Is there a digital solution that helps people keep track of their media consumption, find new content recommendations, and stay motivated to read or listen regularly while facilitating a sense of community among media consumers?
What’s the solution?
Tracking your media consumption progress, sharing it on a social platform, staying motivated to consume regularly, and discovering new content through recommendations and challenges.
Personalize content recommendations based on user preferences
Create new group challenges
Viewing existing groups and discussion board
Provide a social feed for engaging with friends
Allow adding new content to the library
What are the goals?
DEFINE
RESEARCH
Competitive Audit
Involved analyzing existing applications' features, strengths, and weaknesses that track books, audiobooks, and podcasts.
2. Survey
The six individuals interviewed used various methods to track their media consumption, either through apps or mentally.
Survey Insights
01
Media Tracking
Individuals are using multiple applications to track their progress and find new things to consume
Most individuals are seeking out recommendations for new content and are discovering them through word of mouth, friends and family, apps, and social media
02
Category Discovery
People are interested in exploring challenges to encourage more reading and listening
03
Motivation
PERSONA
The target audience is individuals looking to track their progress on a centralized platform. While suitable for all ages, the primary users are expected to be tech-savvy individuals aged 18-35.
IDEATION, PROTOYPING, TESTING
SITE MAP
Various prototypes were explored, including creating a new group challenge, accessing the discussion board, and adding content to the user's library.
WIREFRAMES
Reflecting on Research
How will this encourage users to track their consumption?
How will this produce suggestions for users to consume?
How will this enable collaborative consumption tracking
With the above questions in consideration, the next phase involved exploring various iterations to create an efficient and user friendly interactive experience.
UI IDEATION
Testers were asked to locate a group challenge page and add a new person. The below image conveys the heat map generated during their completion of the task.
TESTING
Testing Methodology
01
Maze heat map analysis evaluated the usability and user interaction with the design.
Usability
Users got lost and struggled with the task of "adding a new member to the group Page Turners."
02
Prototypes lacked clarity in the area of adding new members to the group Page Turners.
03
Design Iterations
DESIGN CONCEPT
The color palette creates a cohesive design that enhances the user experience. Neutral beige offers a calming backdrop, dark green adds depth and a natural feel, while amber-orange accents inject energy and highlight key elements. Together, these colors create a warm, inviting look that fits the application's concept.
Style Guide
EXECUTION
FINAL DESIGN
Creating a New Group Challenge
01
Users can track their progress and compare with friends during the challenge. The competitive element keeps them motivated, while the app offers tools for a successful experience.
View Group Discussion Board
02
The discussion board lets members share thoughts and takeaways about the challenge. Users can tap a comment to open a thread and expand the conversation.
Adding an Episode to Library
03
Users can scroll through the explore page, find a podcast they're subscribed to with a new episode, and add it to their "Want to Listen" library for easy access without searching again later.
TAKEAWAYS
01
Expanding User Testing for Refinement
Conduct additional testing with a larger audience to refine app features.
Profile Page Development for Community and Personalization
02
Desire to develop a profile page showcasing user stats, library, and personalized information to emphasize community and personalization.
Community and Personalization for User Engagement
03
The importance of creating a sense of community and personalization within an app to enhance user engagement and satisfaction.